![]() However, there are plenty of other options out there, such as Basecamp and Trello.įind the process that works best for you and then stick to that so your team can stay on top of their projects. That’s why it’s important to set up the proper tracking tools to measure your efforts. Your measurement dashboard should be a template that you can easily update with key metrics throughout your campaigns. What gets measured will be different for every company based on your goals and marketing strategy. However, make sure to tie your metrics to the overall business objectives for your marketing efforts. So, for instance, if your company wants to increase revenue by 25% this year, make sure your efforts are tracking the number of leads and sales generated from your efforts. You should also track the key performance indicators (KPIs) for those metrics, which are things that could impact those top line results. These KPIsĬould include things like email sign ups, eBook downloads, webinar participation, etc. ![]() ![]() Once you’ve built that measurement dashboard, it should be easy for you to plug in the necessary information along the way. Doing this will help you easily gauge the temperature of your marketing efforts.Īt the very least, you should do a monthly check-in of your results so you can see what is working and what isn’t.
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